focus keyword: trends, Wroclaw, beauty industry
Trends in the beauty industry in Wroclaw
The cosmetics market in Poland has come a long way. From state-owned cooperatives, where customers forced to a limited offer of services, often had to agree to low quality, to great equipped SPA salons, aesthetic medicine and the latest technologies offered by salons, where the customer is the source and purpose of all activities.
Not without significance the western trends and solutions tested on the US and Great markets remain and remain here Britain or Germany.
The most frequently used business model in Wrocław is a salon offering a wide range of treatments, instead of one profiled activity.
Hence the frequent situation of combining a beauty salon with services hairdressers either under the name of one owner or on the principles of mutual recommendation and team work.
The main services in Wroclaw include: face care treatments, mainly cleansing, massages, small services like eyebrows, henna, wax depilation. Trends that become more and more popular epilation using IPL rays.
It is interesting that a frequent way of operating beauty salons is to expand the offer by hairdressing services either in the form of separate posts in the salon, or on the basis of cooperation and the hairdressing salon recommendation, usually located in the immediate vicinity of the salon cosmetic.
Trends in Wroclaw
trends in Massages
We can say that the prospect of warmer days is one of the determinants of what salon customers choose. It’s about Ayurveda or Lomi Lomi. The latter is a massage which popularity grows mainly through so-called word of mouth, or more expertly termed word-of-mouth marketing. When someone tries once Lomi treatment offered by us, returns for more. For popular body treatments they support slimming or body shape modeling, eg LPG endermology. This operation it is simply highly effective and is still very popular.
trends in natural cosmetics
Fashion for “naturalness” trend is becoming more and more visible also in the cosmetics category. All kinds of natural products fair and fair trade attract many interested people, who count on the fact that during such events cosmetics are sold at a lower price.
That was the case during the Natural Beauty Fair, which took place in Wroclaw. On 7-8 April this year in the Zajezdnia Dąbie. People was able to familiarize with the offer of dozens of exhibitors from all over Poland. To producers and creators of natural cosmetics, the fair was attended by cosmetologists, make-up artists, stylists, health and beauty experts as well as representatives of beauty salons and SPA hotels. source.
The Natural Beauty fair has already been held twice in Wroclaw:
the organizer’s page: http://www.targinaturalbeauty.pl/
Trends in Therapies
Vibrations, sounds, music, light and colors. Salons can be very attractive a place where the senses will be able to rest from the excess of stimuli.
More calm, conducive to reflections of sensation, quiet rooms, with skillfully chosen intensity They will appeal to many visitors of beauty salons.
“Claws” trends vs natural nails trends
“Sparkling beauty” is becoming more and more popular. This is visible in a flashy manicure, eg with Swarovski crystals or creative hairstyles. Some places promote professional makeup without having to arranging, and the lounges at the airports encourage a 10-minute manicure. On the one hand, there is a return to the stylization associated with “glittering” and “dazzling”.
The return to naturalness is also observed. An offer that will focus on emphasizing natural beauty and simplicity may be tempting alternative for some
In conclusion, the cosmetics and SPA services industry is strictly subject dynamic changes. It is also an extremely innovative industry in which more and more appear new products,.